predictive analytics
Prediction Impact Bi-Annual Newsletter December, 2010

FEATURED EVENT: Predictive Analytics World - March in San Francisco


Conference: PAW San Francisco Agenda, Early Bird - March 14-15, 2011
Online Course: Predictive Analytics Applied - On-demand any time
White Paper: Seven Reasons You Need Predictive Analytics Today
Training Seminar: Predictive Analytics - April 14-15 in NYC
Industry Survey Report: Immediate download
Services: Predictive Analytics Consultation and Resources

Conference: PAW San Francisco Agenda, Early Bird - March 14-15, 2011

ImageThe complete conference program has been posted for Predictive Analytics World, March 14-15, 2011 in San Francisco, CA. Click here to view the agenda at a glance.

Register by Dec 7 for the Super Early Bird - save $400

Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering today's commercial deployment of predictive analytics, across industries and across software vendors. The conference delivers case studies, expertise and resources to achieve two objectives:

1) Bigger wins: Strengthen the business impact delivered by predictive analytics

2) Broader capabilities: Establish new opportunities with predictive analytics

PAW's program is packed with the top predictive analytics experts, practitioners, authors and business thought leaders, including a keynote address from Google's Sugato Basu and special sessions from industry heavy-weights such as Andreas Weigend and John Elder.

Case Studies: How the Leading Enterprises Do It

Predictive Analytics World focuses on concrete examples of deployed predictive analytics. The leading enterprises have signed up to tell their stories, so you can hear from the horse's mouth precisely how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what kind of business impact it delivers.

PAW's San Francisco 2011 program is the richest and most diverse yet, featuring over 40 sessions across two tracks - an "All Audiences" and an "Expert/Practitioner" track -- so you can witness how predictive analytics is applied at Bank of America, Bank of the West, Best Buy, CA State Automobile Association, Cerebellum Capital, Chessmetrics, Fidelity, Gaia Interactive, Google, Hewlett Packard, ICICI Bank (India),, Orbitz, PayPal/eBay, Richmond, VA Police Dept, U. of Melbourne, Yahoo!, YMCA, and a major N. American telecom, plus insights from projects for Anheiser-Busch, the SSA, and Netflix.

PAW's agenda covers hot topics and advanced methods such as uplift modeling (net lift), ensemble models, social data (6 sessions on this), search marketing, crowdsourcing, blackbox trading, fraud detection, risk management, survey analysis, and other innovative applications that benefit organizations in new and creative ways.

Click here for more information or view the agenda at-a-glance.

Join PAW and access the best keynotes, sessions, workshops, exposition, expert panel, live demos, networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and industry heavyweights in the business.


PAW also features pre- and post-conference workshops that complement the core conference program. Workshop agendas include advanced predictive modeling methods, hands-on training and enterprise decision management.

Cross-Industry Applications

Predictive Analytics World is the only conference of its kind, delivering vendor-neutral sessions across verticals such as banking, financial services, e-commerce, education, government, healthcare, high technology, insurance, non-profits, publishing, social gaming, retail and telecommunications.

And PAW covers the gamut of commercial applications of predictive analytics, including response modeling, customer retention with churn modeling, product recommendations, fraud detection, online marketing optimization, human resource decision-making, law enforcement, sales forecasting, and credit scoring.

Why bring together such a wide range of endeavors? No matter how you use predictive analytics, the story is the same: Predictively scoring customers optimizes business performance. Predictive analytics initiatives across industries leverage the same core predictive modeling technology, share similar project overhead and data requirements, and face common process challenges and analytical hurdles.

Rave Reviews

"Hands down, best applied, analytics conference I have ever attended. Great exposure to cutting-edge predictive techniques and I was able to turn around and apply some of those learnings to my work immediately. I've never been able to say that after any conference I've attended before!"

     Jon Francis
     Senior Statistician

Read more: Articles and blog entries about PAW

Vendors. Meet the vendors and learn about their solutions, software and service. Discover the best predictive analytics vendors available to serve your needs - learn what they do and see how they compare.

Colleagues. Mingle, network and hang out with your best and brightest colleagues. Exchange experiences over lunch, coffee breaks and the conference reception connecting with those professionals who face the same challenges as you.

Get Started. If you're new to predictive analytics, kicking off a new initiative, or exploring new ways to position it at your organization, there's no better place to get your bearings than Predictive Analytics World. See what other companies are doing, witness vendor demos, participate in discussions with the experts, network with your colleagues and weigh your options!

Click here for more information.

Register by Dec 7 for the Super Early Bird rate (save $400).

What is predictive analytics? See the Predictive Analytics Guide.

Sign up for our informative event updates.

Sign up for the PAW group on LinkedIn.

For inquiries, e-mail or call (717) 798-3495.

Predictive Analytics World
Washington DC - London - San Francisco

ONLINE COURSE: Predictive Analytics Applied

Image100% of online participants rated instructor Excellent or Very Good (details)

Available on-demand, at your convenience - self-paced e-learning

Internationally-friendly online program

Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Each customer's predictive score informs actions to be taken with that customer¸ - business intelligence just doesn't get more actionable than that.

Predictive Analytics Applied is a self-paced online course of four concentrated sessions of 60 to 90 minutes each covering:

  • Applications: Business, marketing and web problems solved with predictive analytics
  • Core technology: How a predictive model works and how it's created
  • Evaluation: Measuring how well a predictive model works and how much revenue it generates
  • Process: Management and project leadership for predictive analytics
  • Illustrations: Live demos and detailed case studies
  • Hands-on: Get your hands dirty for 20 minutes with a revealing Excel-based exercise
Personalized support: Online training participants also receive 30 minutes of Q-and-A support with the instructor via telephone or email.

"It's just the best way to enter the amazing new world of Predictive Analytics! Compact, to the point but still not shallow. And I love the many strong examples."
     Ronny Roeller
     The Netherlands

More testimony

Each session of this self-paced e-learning program may be viewed at your convenience. Since no travel is required and the registration fee is one-third the fee of the in-person training, it provides an economical alternative for ramping up on predictive analytics.

View the free sneak preview video right now

Instructor: Eric Siegel, Ph.D.

Cross-Registration Special: Participants may apply half the registration fee towards Predictive Analytics World

Click here for more information and to register for immediate access

WHITE PAPER: Seven Reasons You Need Predictive Analytics Today

Image     "Seven Reasons You Need Predictive Analytics Today"

     By Eric Siegel, Ph.D.
     President, Prediction Impact, Inc. and Chair, Predictive Analytics World

Predictive analytics has come of age as a core enterprise practice necessary to sustain competitive advantage. This technology enacts a wholly new phase of enterprise evolution by applying organizational learning, which empowers the business to grow by deploying a unique form of data-driven risk management across multiple fronts.

This definitive white paper, sponsored by IBM, reveals seven strategic objectives that can be attained to their full potential only by employing predictive analytics, namely Compete, Grow, Enforce, Improve, Satisfy, Learn, and Act.

Download this white paper now

TRAINING: Predictive Analytics for Business, Marketing & Web - April 2011 (NYC), Oct 2011 (SF)

ImageProgram: Predictive Analytics for Business, Marketing and Web
Dates: Two-day intensive sessions: April 14-15, 2011 (NYC) and October 27-28, 2011 (San Francisco)

98% of attendees Oct-2008 to May-2010 rated instructor Excellent or Very Good (details)

**The official training program of Predictive Analytics World**

Bring this course on-site. Give your personnel a complete understanding of predictive analytics, on your premises and at your convenience.

About This Seminar
Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn¸ - predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.

The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to, according to that visitor's profile. This is AB selection, rather than just AB testing.

Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions and a brief hands-on exercise. In two days we cover:

  • The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
  • How to strategically position and tactically deploy predictive analytics and data mining at your company
  • How to bridge the prevalent gap between technical understanding and practical use
  • How a predictive model works, how it's created and how much revenue it generates
  • Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete
  • Five Ways to Lower Costs with Predictive Analytics
"A very insightful and interesting seminar. I plan to put data mining and predictive analytics to work for us right away thanks to your ability to make this an approachable subject."
     Rob Ford
     Director Pricing
     Getty Images

"At Intuit we're already using data as an asset on the web, but this course makes it very concrete how we can take it to the next level."
     Jared Waxman
     Web Analytics Leader

More testimony

Instructor: Eric Siegel, Ph.D.

No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Microsoft Excel or equivalent.

Cross-Registration Special: Attendees earn $250 off the Predictive Analytics World Conference

Click here for course details, outline, venue information, registration, on-site options, and registration specials

Available for immediate download: Industry Survey Report

ImageNow updated as of March 2010: The Rexer Analytics 2009 Data Miner Survey

We are excited to offer a 48 page executive summary of the Rexer Analytics 2009 Data Miner Survey. From the most popular software tools to which verticals have embraced modeling - the Rexer Analytics 2009 Data Miner Survey report is truly a valuable resource.

Click here for immediate access to the survey

SERVICES: Predictive Analytics Consultation and Resources


"With predictive analytics, each customer's predictive score informs what action to take with that customer. Business intelligence just doesn't get more actionable than that!"

- Eric Siegel, Ph.D., President

Based in San Francisco, Prediction Impact, Inc. ( provides consulting services over a range of disciplines, including predictive analytics, data mining, business intelligence, and text mining. Prediction Impact consultants have gained a great deal of commercial experience, working with large banks, manufacturers, retail firms, and online businesses, and enabling these organizations to learn from their data. Most Prediction Impact consultants have earned advanced degrees in relevant fields, demonstrating adept familiarity with core predictive modeling methods.

For more information, contact Eric Siegel, Ph.D., President:

phone: (415) 683-1146

Predictive Analytics World
Predictive Analytics World


The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Read this rich, entertaining primer by Predictive Analytics World founder Eric Siegel. More info

Online Training
Predictive analytics training - online

Predictive Analytics Applied

This online, on-demand workshop covers predictive analytics for business, marketing and web.

Predictive Analytics Times

Predictive Analytics Times

The predictive analytics professionals' premier resource: articles, videos, events, community.

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Analytics Information
Predictive Analytics Guide

Predictive Analytics Guide

Predictive Analytics reading, training options, conferences and other resources.