Ratings for Predictive Analytics for Business, Marketing and Web training seminar:
( Click here for ratings of the online e-learning version )
92% of attendees Oct-2008 - May-2010 rated the training program Excellent or Very Good.
98% of attendees Oct-2008 - May-2010 rated the instructor Excellent or Very Good.
Training program: In October 2007, 59% of participants rated the training program "Excellent" (the highest of 5 ratings), 41% rated it "Very good" (the second-highest rating), and none gave it the lower three ratings.
Instructor: In October 2007, 73% of participants rated the instructor "Excellent" (the highest of 5 ratings), 23% rated him "Very good" (the second-highest rating), 1 participant rated him "Satisfactory" and none gave him the lower two ratings.
Training participant comments about Predictive Analytics for Business, Marketing and Web:
"Eric did a great job educating and reinforcing my knowledge base in regards to predictive analytics. I highly recommend this upbeat, high quality training to all those that look to move their business forward."
Brian Thomas Seeley
Risk Modeling Analyst
"CEO's of any business that has human customers should learn about the technologies available to predict customer behavior - or prepare to be out of business."
"The course was great! Informative is an understatement. Eric made the material both interesting and easy to digest, and I'll be able to directly apply it to the analytics work that I do at my company."
Senior Manager, CRM and Analytics
"I was very impressed that the clear objective throughout the course was to equip me with the skill I need to go back and do modeling. So many other courses are focused on selling the services of the trainer. There was not a whiff of that from Dr. Siegel."
Sr. Dir., Strategic Development & Business Insights
"The power of predictive analytics was demonstrated to me in this course. I now understand how, if you predict for customers down to a one-on-one level, you can effectively influence them."
Innoviate (South Africa)
"Excellent entry level seminar, actionable content and an easy approach
to start with predictive analytics."
Aida Direct (Colombia)
"This course was great to understand many different ways to do predictive modeling, while reviewing some models I haven't used in years, and introduced some new software and tools to keep me ahead of the curve."
Senior Data Anlayst
"The program was excellent. The instructor did a great job educating the class and facilitating the knowledge within the class."
Lennox Industries, Inc
"Excellent, timely and robust."
"Now I am even more enthusiastic about the Predictive Analytics capabilities and benefits for business!"
Business Intelligence Analyst
A Fortune 1000 Company
"A solid, well-defined representation of the positive impact predictive analytics can have on any business!"
"Great course for understanding predictive models and real world applications."
"I walked away from the training with a great foundational
understanding of predictive analtyics and immediate ideas for applying
it at my organization."
Donor Data Manager
A well-known non-profit organization
"This training provided an excellent blend of theoretical models with
real-life examples - will definitely use what I learned here."
West Monroe Partners, Seattle
Account Director, CRM
Volkswagen Canada at Palm Arnold
"Very useful seminar. Really explored all the basics (and then some) on predictive analytics and how to leverage [it] for my business."
Marketing Manager, Business Analytics
"By learning predictive analytics, I think it is a) easy to justify business value, b) entails hands-on steps, c) actionable to deploy, e) iterative in nature for self-improvement."
Sr. eCommerce Analyst
"Deep insights, easy to understand scenarios, excellent trainer. Predictive analytics is indeed cool and exciting!"
"An excellent overview on how to start using predictive analytics in
any organization! In just two weeks I already have buy-in from upper
management to explore ways to use predictive analytics to improve
up-sells, cross sells and to determine what lifestyle imagery to
display to our users. I'm super excited about these projects."
Onsite Marketing Analyst
Sierra Trading Post
"At Intuit we're already using data as an asset on the web, but this course makes it very concrete how we can take it to the next level."
Web Analytics Leader
"I was very inspired by this seminar and what predictive analytics can do to improve many functions at a company."
SAS Scandinavian Airlines e-Commerce
"Very effective and well-paced overview of predictive modeling. Dr. Siegel's style is highly engaging, especially for a topic that is in some ways so technical."
Christopher N. Green
Senior Market Research Analyst
"The best part of this training program is the clear correlation to practical applications in everyday business."
Vice President Business Intelligence
"Eric is an A+++ instructor with a great sense of humor."
Computer Tech. Consultants
"A very insightful and interesting seminar. I plan to put data mining
and predictive analytics to work for us right away thanks to your
ability to make this an approachable subject."
"Making predictive analytics clear, simple and even entertaining is a tall order, but this seminar does just that! There's a mammoth load of material here, presented in understandable, actionable terms."
Senior Account Manager,
"This seminar provides a strong foundation to drive revenue from data by mining new opportunities."
Director, Retail Strategies
"The best training seminar I have ever attended. I loved how the seminar was geared around theory and application rather than learning about an individual statistical mining tool."
Mgr Customer Analytics
"Eric reveals a roadmap to the use of predictive modeling in achieving
business objectives, emphasizing the alignment of the resources --
management buy-in, statistical methods, business understanding,
database skills -- critical to success. He balances a refreshing
confidence in academic models with a practical regard for the
inevitable fallibility of real-world data, and leads the way with a
contagious sense of exploration and discovery.
"I began the workshop wondering if I was going to come up short by a
PhD in statistics, and left with confidence that my experience in
historical business analysis and database quality assurance give me
the edge in applying analytics. The modeling methods are accessible,
and when carefully applied they enable data stores to speak their
latent self-knowledge to the analyst.
"I was also impressed with the diversity and caliber of attendees, and
I thought the discussions that arose enhanced the workshop with
real-world scenarios. Eric is highly intelligent and well educated in
his field, and was always responsive to challenges. I applaud him for
his unassuming style and intellectual generosity, and for his
unpretentious sense of humor. I learned a great deal in two days and
had fun doing so."
When asked, "What worked best for you in this training program," attendees have responded:
- Case studies and real-world examples
- Breakout problem-solving sessions
- Articulate instructor
- The short hands-on exercise with Excel
- The presentation style
- The interactive curriculum
- Rules of thumb based on presenter's experience
- Detailed training materials
- The business context placed around the core technology
- The overall focus on business objectives
- Starting with the business applications and getting technical later
- The reference list of resources
- Live demonstrations of predictive modeling software tools
- Improved understanding of neural networks and other newer techniques
- Schedule and organization of the class
- Broad knowledge of data mining
- Showing the internal working of the algorithms
- Learning a lot in a short time about something cool, new and potentially beneficial.
- Good interaction with the instructor
- Business application
- Explanations were excellent
- Knowing the different options in modeling and the pros and cons
- Translating analytics/data to business opportunities
- Understand predictive forecasting
- Strategic thinking
- Exploring opportunities on actual data
- Discussing issues with peers
- Building a model hands-on
- Seeing practical uses of data modeling
- Applicability of the subject to my work
- The examples of applications
- Emphasis on business goals and objectives
- The book that follows course slides - a great take-away to remember course material.
Register for the in-person predictive analytics seminar
Ratings of the Online Training: Predictive Analytics Applied
91% of online participants rated the training program Excellent or Very Good.
100% of online participants rated the instructor Excellent (73%) or Very Good (27%).
100% of participants would recommend this training program; 73% Very strongly or Strongly.
Training participant comments about
Predictive Analytics Applied:
"A very clear presentation, building concept upon concept and knowledge upon knowledge in a very orderly fashion that is easy to understand and retain. The hands-on exercise which culminates the second module is very exciting. The structure built upon this foundation is solid, robust and flexible."
Director of Finance
"It's just the best way to enter the amazing new world of Predictive Analytics! Compact, to the point but still not shallow. And I love the many strong examples."
"As business understands the importance of predictive analytics, the skills and resources become more critical - This course was a great introduction to lay the groundworks for someone interested."
Infrastructure Engineering (Data Analytics)
"Thank you Eric for the perfect introduction to predictive analytics. It's just the right blend of a business and technical angle I was looking for."
"This course is the most comprehensive and pragmatic on the topic. It is accessible to anyone (C-level executive and power analysts alike)... and offers a window on a world that will drive the future of marketing decisions. You'll also find that the online version offers flexibility and entertainment; Eric is clever, funny, and is a visionary for the discipline."
"[The instructor] manages to present the concepts and techniques in a practical way so you can later apply it to your particular situation. Follow-up over email and phone worked very well. He responded fast and did not hesitate to answer, [taking] the time needed to make points understood."
MATES Business Consulting
"Wish I had access to your material 10 years ago! Your training is high-impact, carb-packed food for thought. It opened the door for me to this fantastic space."
Export Analytics Inc.
"This online training is the best way to start with predictive analytics. It gives an excellent high level overview of the subject, presents several techniques that are immediately applicable and introduces the ideas behind underlying math algorithms in an easy to understand manner. This allowed me to motivate my team of product managers to apply predictive analytics techniques in their product and gather some low hanging fruits. Moreover, it ignited deeper study of the subject and its applicability in our case."
VP of Product Management
"I enjoyed taking the seminar! Eric gives a very clear and concise presentation of important data mining concepts."
"...awesome. A good high-level insight is provided on topics such as neural networks, Naive Bayes, targeting online ads, etc."
"It was great to have a low cost way to get to this content."
"The interactive Excel worksheet [hands-on exercise] illustrating lift was terrific."
"By the way, great course! With 10 years in software I am new to analytics but am finding the courses to be very good."
"I enjoyed your module 1 a lot (both the delivery and the contents). I'd taken one course before but it was rather cryptic. You clarified many of my doubts. I am enjoying and really learning a lot."
"[I liked best the] ability to self-pace the study."
Register for the online predictive analytics seminar