predictive analytics
Prediction Impact Bi-Annual Newsletter February, 2008

Predictive analytics events and news in this edition:

Webinar. Free Webinar on Predictive Analytics, March 26, 2008
Training. Predictive Analytics for Business, Marketing and Web: April 3-4 (Toronto), May 8-9 (San Francisco), June 5-6, 2008 (New York City)
New Online Course. Limited 50% Discount
Interviews. Listen to Succinct Interviews on Predictive Analytics
Article. Precision Marketing Reaches the Right Customers with the Right Deal
Services. Information about Prediction Impact, Inc.

Be sure to check out Prediction Impact's new website!

Webinar: Predictive Analytics Applied - Marketing and Web
Date: March 26, 2008 11:00am PST (convert to your timezone)
Duration: 40 minutes, plus 10 minutes of Q-and-A

A free webinar brought to you by Prediction Impact and the World Organization of Webmasters (WOW).

Data is your most valuable asset. It represents the entire history of your organization and its interactions with customers. Predictive analytics taps this rich vein of experience, mining it to offer something completely different from standard business reporting and sales forecasting: actionable predictions for each customer.

Each customer's predictive score informs actions to be taken with that customer — business intelligence just doesn't get more actionable than that.

In this informative webinar, Dr. Eric Siegel, president of Prediction Impact, will demonstrate the capabilities of predictive analytics for marketing and web applications. Case studies and a live demo will be included.

Sign-up for this free webinar

Want a quick preview? Listen to succinct interviews with the webinar leader. See below in this newsletter for more details.

Program: Predictive Analytics for Business, Marketing and Web
Dates: April 3-4, May 8-9, and June 5-6, 2008
Location: Toronto (April), San Francisco (May), New York City (June)
Instructor: Eric Siegel, Ph.D.

**Early-bird special: Sign up one month ahead for $100 off the registration fee**

100% of October 2007 attendees rated this program Excellent or Very Good (details).

Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn—predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.

Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions. In two days we cover:

  • The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
  • How to strategically position and tactically deploy predictive analytics and data mining at your company
  • How to bridge the prevalent gap between technical understanding and practical use
  • How a predictive model works, how it's created, and how much revenue it generates
  • Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete

No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Excel.

(The April and May seminars are offered in conjunction with the eMetrics Marketing Optimization Summit.)

For course details, topic outlines, instructor bio, venue information, registration, on-site training options, and the $100 early-bird discount, see:

Online Course: "Predictive Analytics Applied - Online Edition"
Available: On demand beginning July 7, 2008 — self-paced e-learning
Instructor: Eric Siegel, Ph.D.
Special Discount: 50% off for the first 30 trainees to place a pre-registration deposit

Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Each customer's predictive score informs actions to be taken with that customer—business intelligence just doesn't get more actionable than that.

Predictive Analytics Applied - Online Edition is a self-paced online course that covers one-third of the material of Prediction Impact's in-person program, Predictive Analytics for Business, Marketing and Web. Through four concentrated sessions of 45 minutes each, an abridged version of the in-person training program's central contents are provided.

For more information and to secure the limited discount rate, see:

Listen to succinct "WOW Technology Minute" interviews with Prediction Impact's president, Eric Siegel, Ph.D., providing an overview of predictive analytics in just minutes.

Recorded answers to the following questions are provided, along with transcripts thereof:

What is predictive analytics and what does it accomplish?
What kind of investment in infrastructure is required?

How do companies benefit from predictive analytics?

Could you provide an example case of deploying predictive analytics?

Could you describe a specific client deployment for Predictive Analytics?

What are the risks when deploying predictive analytics and how often do they fail?

A new article published in Microsoft's Midsize Business Center centrally incorporates an interview with Prediction Impact's president Eric Siegel:

Predictive modeling...further refines customer groups into smaller clusters and uses those clusters to predict how customers will respond to future campaigns. Eric V. Siegel, founder of San Francisco-based Prediction Impact, which specializes in predictive analytics, explains the process as follows:
  • Compare the patterns that emerged in your initial CRM analysis to the actual response your campaigns received. Who responded and how?
  • Identify the most responsive customers—those who contacted you fastest, spent the most, purchased the new product, or whatever criteria your marketing department defines as a successful result.
  • Create another campaign with similar messaging, targeted only to this subgroup of customers.

Title: Precision Marketing Reaches the Right Customers with the Right Deal
Author: Fawn Fitter

For the complete article, follow the link below:

Read article

ITtoolbox is an online community of professionals who share practical information on IT topics. This community enables anyone to access the collective knowledge of a worldwide audience of experienced professionals. In doing so, ITtoolbox satisfies the need for practical and timely information for an infinite number of possible challenges in the complex and rapidly changing field of information technology.

Prediction Impact is proud to have ITtoolbox as a media sponsor, and recommends the use of its Data Mining portal, which may be found within its Business Intelligence Knowledge Base, at

"With predictive analytics, each customer's predictive score informs what action to take with that customer. Business intelligence just doesn't get more actionable than that!"

                                                                                Eric Siegel, Ph.D., President

Based in San Francisco, Prediction Impact, Inc. ( provides consulting services over a range of disciplines, including predictive analytics, data mining, business intelligence, and text mining. Prediction Impact consultants have gained a great deal of commercial experience, working with large banks, manufacturers, retail firms, and online businesses, and enabling these organizations to learn from their data. Most Prediction Impact consultants have earned advanced degrees in relevant fields, demonstrating adept familiarity with core predictive modeling methods.

For more information, contact Eric Siegel, Ph.D., President:

phone: (415) 683-1146



Predictive Analytics World
Predictive Analytics World


The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Read this rich, entertaining primer by Predictive Analytics World founder Eric Siegel. More info

Online Training
Predictive analytics training - online

Predictive Analytics Applied

This online, on-demand workshop covers predictive analytics for business, marketing and web.

Predictive Analytics Times

Predictive Analytics Times

The predictive analytics professionals' premier resource: articles, videos, events, community.

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Analytics Information
Predictive Analytics Guide

Predictive Analytics Guide

Predictive Analytics reading, training options, conferences and other resources.