In this edition:

Training. Predictive Analytics Seminar
Article. Direct customer analytics projects with business drivers
Conference. Emetrics Summit
Services. General Information about Prediction Impact, Inc.

Data is your most valuable asset. It represents the entire history of your organization and its interactions with customers. Predictive analytics taps this rich vein of experience, mining it to offer something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. If you predict it, you own it.

Predictive Analytics for Business Marketing is a concentrated training program with an active hands-on component. In two days we cover:

• The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
• How to strategically position and tactically deploy predictive analytics and data mining at your company
• How a predictive model works, how it's created, and how much revenue it generates

No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Excel.

For course details, topic outlines, instructor bio, venue information, registration, on-site training options, and the $100 early-bird discount, see:

http://www.predictionimpact.com/predictive-analytics-training.html

If you would like to be notified of future public training sessions, email
training@predictionimpact.com.

http://www.predictionimpact.com/predictive-analytics-training.html

A new article published in Microsoft's Midsize Business Center provides a series of steps to plan and evaluate data mining directions for your organization. This article incorporates interviews with data mining experts, including Prediction Impact senior consultant Eric Siegel regarding the adherence to business drivers in defining and directing customer analytics project.

Title: Mining data: Helping the business deliver what customers really crave

Learn how to mine your customer databases for insight that will result in better services and offerings for customers.

Author: Fawn Fitter

http://www.microsoft.com/midsizebusiness/businessvalue/delivery.mspx

The Emetrics Summit is the conference that brings together the technologies and techniques that make up the art, science and business of optimizing online marketing value. This year, along with Web Analytics Association President Jim Sterne, Xerox Corporation's VP of Corporate Internet Marketing Duane Schulz and the Coca-Cola Company's Group Manager of Internet Marketing Tim Goudie will deliver keynote presentations.

The two keynotes were selected to represent the theme of the first East Coast Emetrics Summit: The Big Picture. These speeches, as well as many other sessions at this event, will map web analytics to overall business values and how companies can use metrics to optimize their marketing objectives.

The Emetrics Summit: The Big Picture will be in Washington D.C. from October 16-18, 2006 at the Sheraton Premier at Tysons Corner.

"There are so many separate technologies and techniques that make up a successful website," said conference organizer Jim Sterne. "The goal of the Emetrics Summit is to bring together the marketers, web analysts and business leaders so they can look at their website holistically and gain insight into how to optimize their company's online presence."

With over 50 speakers covering seven tracks over a period of three days, the Emetrics Summit: The Big Picture is a comprehensive event that gives business strategists, marketing professionals and web analysts actionable insight into marketing performance management techniques to improve ROI on their web activities.

The conference is preceded by a Web Analytics Association Training Day on October 15. This is a five session course that brings everybody up to speed in order to get the most out of all the sessions in the following three days.

For more information, please visit:

http://www.emetrics.org/

Based in San Francisco, Prediction Impact, Inc. (www.PredictionImpact.com) provides consulting services over a range of disciplines, including predictive analytics, data mining, business intelligence, and text mining. Prediction Impact consultants have gained a great deal of commercial experience, working with large banks, manufacturers, retail firms, and online businesses, and enabling these organizations to learn from their data. Most Prediction Impact consultants have earned a Ph.D., demonstrating a deep technical familiarity with modeling and data mining methods.

Response Prediction
Customer Prediction
Business Prediction

For more information, contact Eric Siegel, Ph.D., President and Senior Consultant for Predictive Analytics:

phone: (415) 385-1313
email: eric@predictionimpact.com

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